Florencia Barajas

Florencia has hands-on experience on crafting impactful campaigns that tell a story. Over the past five years, she has honed her expertise in creating compelling narratives and driving marketing strategies that resonate with target audiences, making a meaningful impact on brand engagement.

A first-generation professional, Florencia holds a Bachelor of Arts in Political Science and Spanish. She started her career at a digital marketing firm, where she developed a deep understanding of key marketing functions, including social media management, copywriting, content strategy, and campaign analysis. Florencia is driven by her passion for storytelling, using it to build meaningful connections, engage audiences on a deeper level, and create experiences that inspire action.

Florencia joins Study Smart Tutors as a Marketing Associate, excited to contribute to a mission that aligns with her passion for equity in education. She focuses on developing and executing strategies to enhance brand visibility across platforms, writing engaging copy, creating multimedia content, and analyzing social media metrics to refine strategies and improve campaign effectiveness and community engagement.