Partner:
A California GEAR UP ProgramProblem:
A CA-based GEAR UP program was looking for a way to serve its alumni and build additional opportunities for mentoring, community, and support of current GEAR UP students.

Solution:
Study Smart Tutors worked with this program to develop a plan for an alumni association, complete with board positions, committees, and yearly initiatives. Study Smart Tutors’ staff supported GEAR UP staff and alumni in the creation of this new entity, assisted in developing alumni leaders and in building a recruitment strategy. Further, Study Smart Tutors helped this program develop a podcast called “My First Year” to showcase alumni stories that benefit current GEAR UP students

Partner:
A New Charter Middle SchoolProblem:
Recruitment for an opening of a new charter school.

Solution:
Study Smart Tutors worked with this Charter School to develop a marketing plan for to raise awareness for the school’s upcoming launch. To do this, Study Smart Tutors worked with the school to implement and evaluate a variety of recruiting strategies, including an “every door direct mail” campaign within its target community.

Partner:
Community-Based College Access ProgramProblem:
Recruitment and Marketing Campaigns

Solution:
Study Smart Tutors worked with this community-based organization to further develop its brand identity and marketing plan. To do this, Study Smart Tutors trained staff on key marketing principles and provided tools to develop a new website and social media campaign.